Did you know that, according to experts, only about one in ten start-ups is really successful? We'll explain why you shouldn't do without video in the future if you want to be successful with your business.
We all love videos. That's reflected in the fact that moving images will account for 82% of Internet traffic by 2020.
At a time when our attention span is less than that of a goldfish, just 8 seconds, it is all the more important to captivate our target group from the very first moment, and then to inspire them with your product or service. And how better to achieve this than with a compelling video?
Video marketing has become an integral part of a start-up's marketing strategy. Video produced by Mynd.
We are all flooded with information every day on the Internet. To illustrate this: In a minute 156 million emails are dispatched, over 4 million search inquiries are sent to Google and approximately 4 million videos on YouTube are watched. In addition, about 293,000 statuses are updated on Facebook and about 65,000 images are uploaded to Instagram.
Overwhelming: Qmee shows what happens on the Internet in a minute.
If you want to stand out as a company and be seen by your customers, you have to be creative and respond precisely to today's user behavior on the Internet. Easily digestible and well-prepared content in the form of a video increases your chances of being noticed by customers and gives you the opportunity to convince them of your product or service.
#1 Customers love videos.
The most important reason first: Customers love videos, and it's not hard to understand why.
With videos, we give our eyes a break from the saturation of textual content on the Internet. The customer can sit back and relax and consume content without having to work their way through a long string of text.
So we are simply knitted:
We look for the simplest solution to a problem. This probably explains why 68% of consumers prefer to watch a video to solve problems with a product and why over a billion videos a day are clicked on YouTube.
#2 Beyond just customers, search engines also favor videos.
If you're trying to optimize your Google ranking, there's hardly a better format than video.
Through video, your customers spend more time on your site, which signals to Google that you provide valuable content. A case study by Wistia shows that on average, customers spend almost 5 minutes longer on pages that offer a video than on those without video. This is rewarded with a high ranking on Google.
The average time visitors spend on Wistia's website has improved enormously with video.
Study results:
The probability that your video will appear first in Google search results is 53 times higher if you have a video embedded on your site.
#3 Videos build trust.
Trust is the be-all and end-all for conversions and sales. We've all heard of cases where online shoppers have been ripped off by merchants. So it's no wonder that there's so much skepticism about unknown online stores in particular.
This skepticism can best be resolved by the retailer trying to build a relationship with his or her customers. This is what the whole concept of content marketing is all about. The focus here should not be on selling, but on conveying valuable information and building relationships.
Videos can be a powerful tool to build trust. They can evoke emotions and promote interactions between dealers and customers. They also give your company and product a personality and a face, which can lower the sales hurdle for customers.
Good to know:
57% of consumers say that they have built more trust in the company through video and have thus overcome the hurdle to purchase.
#4 Videos trigger emotions.
Our emotions play an important role in the way we as consumers react to an advertisement. They are powerful motivators that can trigger desired actions from the audience.
Here, one aspect is most important: Skillful storytelling. Stories touch your customers emotionally and make them remember your product or service better.
The value of good storytelling should not be underestimated. This can give you a real boost, especially in the social media sector.
The Dollar Shave Club’s video is funny, and because of that, it stays in the memory.
Tip:
Before creating your video, think about what action you want your customer to take and then ask yourself which emotion this could create.
#5 Videos promote learning.
Are you trying to market a product that might be hard for consumers to understand? Then try a video.
According to a survey, 98% of consumers say they watch explainer videos to learn more about a product or service, so it's not surprising that 45% of companies that have a video marketing strategy say they have an explainer video on their home page. Convinced, 83% say their explainer video is effective.
Explain complicated facts simply - that is the power of video (produziert von Mynd).
Tip:
Endless tutorials are out. Try to explain your product or service with a funny animated video or make it easier to understand with an explainer video.
#6 Strong branding through video.
Marketing isn't about slogans. It's about people and the story behind a company.
With videos, you give your company a face. They give your customer a look behind the scenes and allow him to get to know your company, your values and your brand better. The effect: The customer is guaranteed to remember your name the next time they shop.
Tip:
The key to successful branding is consistency. Make sure that the language of your video fits perfectly with the rest of your online campaign.
#7 A video can be used multiple times.
You produced your video and published it on your website – is that it? Once produced, your video can be used in many ways.
Let's assume that your company is not only active in the US, but also internationally. In this case, you can easily adapt your video to the respective country by voice-over or subtitling.
Tip:
Don't just use your video once and then forget that it exists. Share it on social media platforms, use it for international campaigns, and update it if necessary in order to market it again at a later date.
It's the quality that counts.
You now know the 7 reasons why companies should definitely rely on video. Video can help you achieve higher Google rankings, support your branding, and be used in multiple ways.
The most important reason is to connect with your audience. But there's one thing you shouldn't miss out on: Quality. A poorly-produced video can create negative associations with your company among your audience. So don't cut corners with the production of your video.
