Did you know that, according to experts, only about one in ten start-ups is really successful? We'll explain why you shouldn't do without video in the future if you want to be successful with your business.
Overwhelming: Qmee shows what happens on the Internet in a minute.
If you want to stand out as a company and be seen by your customers, you have to be creative and respond precisely to today's user behavior on the Internet. Easily digestible and well-prepared content in the form of a video increases your chances of being noticed by customers and gives you the opportunity to convince them of your product or service.
#1 Customers love videos.
The most important reason first: Customers love videos, and it's not hard to understand why.
With videos, we give our eyes a break from the saturation of textual content on the Internet. The customer can sit back and relax and consume content without having to work their way through a long string of text.
#2 Beyond just customers, search engines also favor videos.
If you're trying to optimize your Google ranking, there's hardly a better format than video.
Through video, your customers spend more time on your site, which signals to Google that you provide valuable content. A case study by Wistia shows that on average, customers spend almost 5 minutes longer on pages that offer a video than on those without video. This is rewarded with a high ranking on Google.
The average time visitors spend on Wistia's website has improved enormously with video.
Trust is the be-all and end-all for conversions and sales. We've all heard of cases where online shoppers have been ripped off by merchants. So it's no wonder that there's so much skepticism about unknown online stores in particular.
This skepticism can best be resolved by the retailer trying to build a relationship with his or her customers. This is what the whole concept of content marketing is all about. The focus here should not be on selling, but on conveying valuable information and building relationships.
Videos can be a powerful tool to build trust. They can evoke emotions and promote interactions between dealers and customers. They also give your company and product a personality and a face, which can lower the sales hurdle for customers.
Explain complicated facts simply - that is the power of video (produziert von Mynd).
Endless tutorials are out. Try to explain your product or service with a funny animated video or make it easier to understand with an explainer video.
#6 Strong branding through video.
Marketing isn't about slogans. It's about people and the story behind a company.
With videos, you give your company a face. They give your customer a look behind the scenes and allow him to get to know your company, your values and your brand better. The effect: The customer is guaranteed to remember your name the next time they shop.
The key to successful branding is consistency. Make sure that the language of your video fits perfectly with the rest of your online campaign.
#7 A video can be used multiple times.
You produced your video and published it on your website – is that it? Once produced, your video can be used in many ways.
Let's assume that your company is not only active in the US, but also internationally. In this case, you can easily adapt your video to the respective country by voice-over or subtitling.
Don't just use your video once and then forget that it exists. Share it on social media platforms, use it for international campaigns, and update it if necessary in order to market it again at a later date.
It's the quality that counts.
You now know the 7 reasons why companies should definitely rely on video. Video can help you achieve higher Google rankings, support your branding, and be used in multiple ways.
The most important reason is to connect with your audience. But there's one thing you shouldn't miss out on: Quality. A poorly-produced video can create negative associations with your company among your audience. So don't cut corners with the production of your video.