Conferences and other events can be overwhelming for visitors, but with the integration of video, you can stay relevant in your customer’s mind long after. Learn here how to use videos for events!
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Videos help your performance before, during, and after your event.
It’s becoming increasingly popular for companies to begin an event with a video. This can include a product presentation or company overview, among other options.
Of course, you can also hold on to your trade show presence. If the visitors to your event already know that you work with videos, you’ll be more willing to contribute to the video yourself. For example, show an interview from the last event and announce that you would be happy if participants were also willing to give their opinion this time. This will also make it easier for your film crew to interact with visitors.
Below, you will learn how to record a video during the event, what makes it successful, how to distribute it, and how to use it afterward.
Record different types of video at the event.
Be it a conference, a product presentation, or a workshop with your customers – at an event, endless information can overwhelm everyone involved. It's not surprising, then, that only a fraction of it sticks. After all, we remember 10% of what we hear, 20% of what we read, and up to 80% of what we see.
Besides, you certainly put a lot of work, effort, and money into the event yourself. With the help of videos, you can make sure that your efforts were worthwhile. By sharing one or more videos of the event with visitors and your other customers, you will keep the memory alive and stay relevant.
Three out of four people understand content better when they hear it audio-visually. This means that you and your product stay present longer thanks to video messages. In addition, you are proactively advertising your next event – because if the event looks good in the video, you will arouse even more interest for the upcoming one.
Samsung attractively summarizes the highlights of the event as well as the most important information about its product.
You have various ways to convince with a video after the event:
Videos of presentations.
This video, which contains the highlights of a conference or product presentation, is used often. However, you should not only show the presentation or the keynote speaker, but also show impressions of the audience. This includes a few impressions of the break and, if necessary, short interviews with customers and other people involved in the event.
Interviews.
Interviews are very important videos for your blog or email campaign, which you can use after the event. Both customers and influential individuals such as celebrities, industry experts, or Instagram influencers ensure that your customers are convinced more quickly. Cut several interviews into one video. Alternatively, you can interview important people for several minutes in the style of a Q&A and then publish the video after the event.
Videos showing corporate culture.
Not every video needs to be perfect. Especially if you want to create a thank-you video for your employees and customers to round off the event, you should also include funny moments or candids. This is how you show the "spirit" of your company and the event. Thank the talented employees and show that it's fun to visit your events. It's also a great way to get future employees excited about your brand and get interested customers to sign up now for the next event.
Inspire customers with videos.
Consider the following tips to capture a compelling video:
Be well prepared.
You can plan your video before the event. Think about which shots fit the message you want to spread. If, for example, the event was dedicated to the presentation of a product, you should get lots of clips of enthusiastic customers with the product.
Your video should also show how the product works and what makes it special. If, on the other hand, your event was about teamwork, the person making the film should know beforehand which group exercises on video might look particularly good in order to hit the record button in time.
Tip:
Plan filming guidelines ahead of time.
Musical background.
Videos als visuelles Medium funktionieren besonders gut, wenn sie verschiedene Sinne ansprechen. Mit passender Musik im Hintergrund sorgen Sie für mehr Emotionen. Sie können gut für einen Spannungsbogen sorgen und Ihr Produkt oder die Message der Veranstaltung noch interessanter machen. Wichtig ist aber auch, dass die Musik gut zu Ihrem Image passt.
Videos as a visual medium work particularly well if they appeal to different senses. With suitable music in the background, you can elicit more emotions. You can make your product or the message of the event even more interesting. But it is also important that the music fits well with your image.
Stick with the theme through targeted selection.
You will probably have a large number of highlights and good video clips after the event. It is easier to create a short film if you only have the best clips for each event to choose from before you edit the highlight video. Your video should only be a few minutes long. Try to select only the best two or three shots for each highlight. This allows you to focus on quality instead of quantity.
Work on finding a red thread in the video. You will not only show the highlights, but also link them with storytelling or by important numbers, statistics, and keywords. You can also use the speed of the images to determine how many clips you want to include in the final video and which scenes you want to emphasize.
Call to Action.
Above all, do you want your video to be shared and linked with the highlights of an event? Or is it more important that customers buy your product directly? The video, which reminds you of the event, also provides the opportunity to ask the audience to take action. Include it in a friendly way at the end of the video and also explain where you can find further information about your company. It is best to click the link directly.
Taking a church conference in Sydney as an example, this video shows what happens behind the scenes to create a video with event highlights.
Make the video available.
The event is over, you have countless video recordings, and you have some initial ideas for a film –then it's high time to get to work. If possible, you should send the video with the highlights of your event just a few days later. This way the experience is still quite fresh for the visitors and you reactivate the memories efficiently. Take a look at your marketing strategy and together with the team consider which type of video could be particularly well received on the respective channels.
Tip:
On Facebook, you should use short videos that are easy to understand even without sound. Statistics show that 85 % of all users get stuck scrolling on videos without activating the sound directly. Subtitles are an excellent choice here. The range for a video on Facebook is also up to 135% higher than that of a photo. With Instagram, on the other hand, it’s important for videos to appear in the correct format. Choose a square or portrait format to avoid having to rotate the screen.
Personal videos such as a compilation of the best afterparty moments or a view of the various viewers of your event are best sent by email. This can increase the click rate by up to 96%, as surveys have shown. Depending on which customers you want to address, you should personalize the email with names.
Potential customers or corporate partners are more likely to be impressed with a video about the highlights of your event that contains important key figures and statistics. Visitors, on the other hand, want a personal retrospective with heartwarming or funny moments. An interview with a product user, a visitor to the event, or one of the organizers can also be a nice addition.
Be sure to include the video on your website. Use storytelling to present yourself as an approachable company. For example, you can film yourself or an employee who is significant to the event as an introduction to the video. A review and a personal impression are required here. You tell the story of your event and look to the future at the same time.
This also includes a call to action, such as "Buy this product in the online shop" or "Follow us on Facebook for further updates.” If this request comes personally from an employee, it also appeals emotionally to the viewers.
Analyze the key figures.
But, of course, the video itself is not enough. On the contrary, there are several followups necessary for your marketing strategy. Share the video with everyone involved in the organization to express your gratitude.
If you have uploaded several videos, you should make sure to collect and evaluate the respective statistics. This will give you important clues as to which videos are most viewed and how they interact. The following numbers are also important:
- Number of viewers.
- Number of Likes.
- Number of shares.
- Return on investment.
- Click rates.
Learn more about the most important key figures by which you can measure the success of your video marketing campaign.
In a nutshell: The most important reasons for videos during and after the event.
Even before the event, you and your team should be well prepared to shoot a video. This way, you’ll be ready to capture the most important moments and have a large selection of clips afterwards. Remember to capture both the professional and human moments. Capture a few opinions and facial expressions to achieve your purpose with the video after the event: To remind the visitors of what happened and to inspire them once again.
It’s not just a nicety to create a video; it also serves your sales interests. So include a call to action to motivate customers or potential new customers to visit your website, sign up for the next event, or purchase your product.
In addition, a good video strategy is very helpful for you as you can see from the statistics what is popular with users. You can then use emotional links or successful video scenes for your future marketing. You can also see which sites viewers are using and whether your call to action was successful.
If you would like help creating a professional video of your event, we are here for you! Simply contact us for a non-binding consultation »
