Recruiting Video is one of the most effective means of recruitment and is becoming more and more popular in HR. But what makes a good film in the fight for the best candidates? We have chosen the 10 best recruiting videos.
A company is only as good as all its employees, so it's no wonder many companies go to a lot of trouble to attract the best of the best.
The days when you just published a job advertisement and awaited a crowd of interested candidates are long gone. Economic growth and demographic change have already led to a highly competitive candidate market in many job sectors.
If you want to keep up in the fight for talent, you have to come up with some ideas. Especially the digital-savvy generations Y and Z, who have now gradually matured and are fully involved in working life, often feel compelled by moving pictures rather than by pure text ads. The keyword here is: Recruiting Video.
Recruiting videos are used to recruit employees and are aimed at potential applicants. The usually short films present companies authentically as an attractive employer and thus increase the probability of targeting suitable applicants and winning them over.
Potentially interested, but lacking the necessary inspiration? No problem! We conducted a search for you and created a ranking of the 10 best recruiting videos.
All the benefits at a glance - that's what a job at Spotify looks like.
A Recruiting Video is the ideal way to show candidates the company’s benefits. This can be a competitive advantage for attracting and retaining the best talents. In this short, entertaining video, Spotify presented its flexible holiday concept for a large number of employees. With a running time of just 23 seconds and the catchy hashtag #LeadOnLeave, this video is perfect for social media. Spotify's video does an outstanding job by engaging viewers from the start and drawing their attention to the end.
Hubspot is a developer and marketer of software products for sales and inbound marketing. In their Recruiting Video, Hubspot presents, among other things, his "No-Door" policy, in which nobody – whether employee or executive – has their own office. That's what we call an open corporate culture! The employees talk about their benefits and unique privileges and show that their office offers the optimal environment for their passionate team. A classic Recruiting Video, like a picture book.
A software company that offers a customer service and support-ticketing solution used by more than 200,000 companies around the world – that's Zendesk. In its search for suitable candidates, the company takes a rather satirical approach to its Recruiting Video. While the images correspond to what you would see in an ordinary Recruiting Video (footage of your office, your employees, your neighborhood, etc.), the voiceover handles the rest.
For example, not only are the employees introduced, but the marketing team’s fish is also showcased: "This is Firewitch, the marketing team fish. Firewitch is an awesome fish."
In a humorous way, the video shows the Zendesk employees, the company discounts, and the offices in proper style. A bull's eye!
With around 28,800 locations worldwide, the US coffee chain Starbucks is a must. Their recruiting film focuses on young college graduates who decide to pursue a career at Starbucks after completing an internship program. They are convinced above all by benefits such as "lunch and learn" offers, team events, and last but not least, the fact that the employees are not called "employees," but "partners.”
By focusing on people at an early stage of their careers, Starbucks has been able to focus particularly well on the desires and needs of young professionals in order to establish a better relationship with its target group. Undoubtedly a successful approach!
Take an example from one of the world's largest fashion companies: H&M is investigating this question in its beautifully-filmed Recruiting Video: What is the common denominator that connects its 161,000 employees around the world? To illustrate this, a red thread is drawn through the entire video, spun from employee to employee to symbolize their shared ethos of team spirit, diversity, respect and integration. A really great idea.
The video of the Hillsboro Police Department is quite different from all the other recruiting videos presented here. The Oregon-based police department is a regionally accredited department with 127 sworn officers and a great sense of humor.
The video, which searches for a new police chief, is exaggerated, bizarre, entertaining, and completely unusual for a police station. Who wouldn't want to become a police officer after watching this Recruiting Video?
With a mix of stop motion, photography, and live action, BambooHR's Recruiting Video focuses on a completely different component: Recreation. While most of the videos presenting the working conditions of a company focus on the hours between 9.00 a.m. and 5.00 p.m., Bamboo literally turns the tables and lets potential applicants know what happens between 5.00 a.m. and 9.00 a.m. as well as on weekends and holidays. In contrast to other start-ups, no employee has to bring his sleeping bag because there is still so much work to do. Instead, a healthy work-life balance has top priority at BambooHR: "You come to work, and you work really hard. But at the end of the day, you can just go home and do what you really enjoy." Extremely sympathetic!
Fiverr knows how it works: the unique humor of the Recruiting Video makes it stand out from the crowd.
Fiverr is an online marketplace for professional services. Fiverr was founded in 2010 in Tel Aviv, Israel. Fiverr provides a platform for freelancers to offer their services to customers around the world. More than 3 million services are listed on the Fiverr website.
Fiverr's approach is funny, sarcastic, unique and incredibly self-confident. This video makes fun of the fact that so many recruiting videos are similar while highlighting the brand's sense of humor and distinctive style.
Draw the owl: Shopify's Recruiting Video leaves a lasting impression.
Shopify is a Canadian e-commerce company for online stores and retail point-of-sale systems – essentially for easy sales, whether online or at the point of sale.
In their Recruiting Video, Shopify chose the peculiar path. The style is fun and very appealing and deliberately seems to reveal very little up-to-date information about the company. Instead, it's a playful sketch with an employee taking an owl metaphor far too literally and staging the stupid side of the company in an unique and unforgettable way.
Dropbox has a talent for creative video storytelling. The file-sharing company caused a sensation in 2009 with its now famous animated explainer video. Instead of relying on traditional testimonials, Muppet-style dolls are used to tell the experiences of the employees. What do we love about it? The use of the dolls is a really simple but entertaining deviation from the norm. Really a cool idea!
Now we've seen some recruiting videos, which all follow very different approaches – but what are the secrets of success of good recruiting videos?
Recruiting videos offer companies the opportunity to show their best side. Employees, workspaces, equipment, and working conditions are presented in an authentic way and are targeted at potential applicants.
In fact, however, many companies still regard recruiting videos as commercials or image films, hurting themselves in the process. Recruiting videos should be less promotional and more authentic or original.
A good Recruiting Video presents the strongest advantages of the company, looks authentic, and is professionally created.
Unsure of which characteristics of your company to showcase in your video? We have collected some potential factors that you can thematize:
That all sounds great, but you don't really know where to start or even have a solid creative block? Then take a look at our 5 tips for more creativity!
Your company offers employees an incredible work environment? You urgently need reinforcement for your team? Are you looking for new impulses from young graduates or the wealth of experience of an expert? Then get the manpower – with a great Recruiting Video.
Would you like personal advice and more support when implementing your video project? No problem! We will be happy to advise you free of charge on possible implementation and design forms and without obligation »